IED KUNSTHAL

Profesora

I contribute to the Master’s in Service Design at IED Kunsthal as a teaching assistant specializing in Design Thinking, Human-Centered Design, and the Double Diamond methodology. I guide students through research, strategic definition, ideation, prototyping, and service validation processes, helping them turn insights into more structured, viable, and people-centered proposals.

woko

Product Design Manager

At Woko, I have led product design initiatives aimed at improving conversion rates, reducing friction, and enhancing the consistency of digital products. In my roles as UX/UI Designer, Principal UX Designer, and Product Design Manager, I have integrated research, UX strategy, prototyping, and validation with business objectives, helping to transform user needs into clearer, more measurable, and scalable digital solutions.

DECATHLON

Principal UX / UI Designer

Decathlon is where my design career really began. I started close to customers, listening to their needs and understanding how business works from the inside. Later, as Principal UX/UI Designer, I helped build the company’s design practice: processes, methods, standards and a team culture that made design more structured, useful and visible across the organization.

LUDUS Global

UX / UI Designer

UX/UI Designer in a small startup, focused on designing client-centered Android and i0s apps and digital products. Worked closely with development teams to translate business and user needs into intuitive mobile experiences, supporting projects from early concept definition to interface design, prototyping and implementation. Also contributed to videogame projects developed with Unity, bringing a user-centered approach to interaction design and gameplay experience.